Canadian Sport Institute Calgary Announces Partnership with DUER
FOR IMMEDIATE RELEASE
January 24th, 2023
CALGARY – The Canadian Sport Institute Calgary (CSI Calgary) is proud to announce its new community partnership with DUER, a Vancouver-based brand offering a category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials.
“We at DUER are so grateful for the opportunity to be able to work with CSI Calgary!” said Scott Burns, Calgary Store Team Lead, DUER. “The DUER x CSI Calgary partnership grew organically from a chance-meeting between two individuals. Our aligned values alongside our shared passion for supporting individuals with high performance needs has made starting this united journey and nurturing it a priority. Working with Annie Goncin and her team has been enjoyable for the entire process. We are looking forward to seeing athletes and staff in DUER wear, and cannot wait to see what the future holds!”
After decades in the jeanswear business, DUER’s founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged. DUER’s products are designed for “doers” to move comfortably from bike lane to boardroom to an evening out, all in a single pair of pants. To learn more about DUER products, visit their website here.
“We are thrilled to bring on DUER as our new community partner. DUER, and all the staff in the Calgary store have been unbelievably supportive in our mission to ‘elevate the athlete’”, said Gary Davies, President & CEO, CSI Calgary. “To kick off the partnership, DUER hosted CSI Calgary and Athletes in the Calgary store for an intimate shopping experience, product-knowledge hour, and fitting sessions. Athletes were paired with a sales associate to further understand the fit and purpose of each denim style. They understand the needs and impact of active, high performance-individuals, and want to ensure affordability for athletes. We are looking forward to the year-ahead working with DUER, and increasing our athletes’ experience networking and working with new partners.”
DUER was created to make it easier for people to get dressed and get on with the good stuff --- the healthy, adventurous, meaningful stuff. The first retail location in Vancouver opened in 2016 with Toronto and Calgary to follow. In 2020, DUER opened its first U.S. storefront in Denver, Colorado followed by a second location in Los Angeles in the fall of 2021. DUER now has customers in over 27 different countries worldwide and products in 800 independent retailers through its wholesale network. From REI to Nordstrom, DUER effectively bridges the gap between fashion and function with performance apparel for both men and women.
About the Canadian Sport Institute Calgary
The Canadian Sport Institute Calgary provides world-class training environments in Alberta. With the support of our partners, we deliver leading sport science and medicine, coach education and life services to help Canada's high-performance athletes achieve Olympic and Paralympic podium performances. For more information, please visit www.csicalgary.ca
Annie Gagnon, Director, Marketing & Communications
Canadian Sport Institute Calgary
Annie Goncin, Manager, Athlete Services & Digital Media
Canadian Sport Institute Calgary
Kylie McGregor, Public Relations Manager