Coaching Services

Shelley Fried

Shelly Fried BPE, BPE, MSc, EDD student, HeartMath Coach

Cohort Mentor Advanced Coaching Diploma

Shelley is currently completing her PhD at the University of Calgary in the Werklund Education Department. Her research is focused on how to build impactful teaching practices and specifically, finding out how teaching games for understanding (TGFU) students use their pedagogy knowledge.

Shelley discovered a passion for coaching at the age of 16 when she attended her first coaching clinic; 30 plus years later she is still pursuing new ways to improve sport. Shelley worked at Hockey Canada where she assisted the high-performance teams at the 1998 Winter Olympic Games. Until recently she had been the only female listed as staff for the men’s national junior team. Her time at Hockey Canada introduced her to the Advanced Coaching Diploma and she has also since become a learning facilitator in the NCCP program. She loves how much she learns from the coaches every time she delivers a course in addition to the potential of expanding another coach’s learning.

Shelley’s professional career spans from high performance sport to recreation. Currently, it is the world of education and teaching that she is finding is her passion. After spending 15 years with Mount Royal University in the Health and Physical Education department, Shelley joined the University of Manitoba, where she is teaching in the Department of Physical Education and Recreation Management. 


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Darcy Cumming

Darcy Cumming BSc.

Cohort Mentor, Advance Coaching Diploma


Darcy graduated with a Bachelor of Science in biology from the University of Saskatchewan. He went on to complete his NCCP level 4 certification and obtained his coaching diploma from the National Coaching Institute Calgary (now Advanced Coaching Diploma) under the mentorship of Les Gramantik.

Darcy was assistant coach for the track and field team at the University of Bath where he was mentored by Malcolm Arnold (OBE). In 2004, he accepted a position as national sprints, hurdles and relays coach for Scotland. Darcy committed over 20 years to coaching athletes and managing programs. He has worked at three high performance centres for athletics and traveled with over a dozen teams to international competitions. His strength is in developing people through planning and preparation based on their strengths and weaknesses. 

Darcy joined the Canadian Sport Institute Alberta in 2017. Darcy loves working with coaches and athletes to help identify the limits to their strength, stamina, suppleness, speed and psychology. He also really enjoys the conversation between coaches from differing sports.


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Cari Din

Cari Din PhD

Master Coach Developer, Leadership Expert

Cari is a 1996 Olympic silver medallist in artistic swimming and was supported by the Canadian Sport Institute Alberta as an athlete. Cari coached in her home sport for many years while simultaneously completing her master’s degree in motor learning – teaching games for understanding. Cari went on to complete her PhD with her research specifically looking at coach and athlete leadership preceding Olympic medal-winning performances.

Cari knows the power a coach can have, and she believes that every athlete deserves an excellent coach who is steeped in the best knowledge and practice available. Cari uses her experience and education to promote and create highly impactful relationships between coaches and athletes. She has worked with the Canadian Sports Institute Calgary staff, integrated support team members and coaches to enhance their behaviors and, ultimately, improve athletes’ results. Cari has also spent time facilitating workshops focusing on women’s leadership and development.

Cari’s innate drive and determination to succeed both in and out of sport has allowed her to make significant impacts in high-performance sport at every level. She has also won five higher education teaching awards in a five-year window.


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Cari in the news
April 04, 2017

Coaching and the desire to learn

In a country as vast as Canada, it can be…
May 25, 2016

Advanced Coaching Diploma Delivers Quality Learning

Everyone knows that athletes work hard to improve, to achieve…
January 26, 2016

Coach Driven and Expert Led: Advanced Coaching Diploma

Behind every athletic performance is a dedicated, well-trained coach. A…
January 15, 2015

From Olympian to PhD in Leadership Behaviour

Dr. Cari (Read) Din is an Olympic Silver Medallist in…
October 24, 2014

Canadian Sport Institute Calgary’s Workshop Line-Up Enhanced by CAAWS

Mingling with ambitious female leaders over lunch while gaining valuable…

Read more: Cari Din


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